. Onfire Design @onfiredesign - Altias @altias.co by Velobike, @velobike.co.nz Branding Olympic track cycling system Designed by Onfire . Velobike Innovation, a small New Zealand company, set out to enter the highly competitive race in the continual push for more speed in professional velodrome cycling. Altias is an Olympic-level track system: the bike frameset, wheels and components engineered to work as one, built for the rider chasing marginal gains and priced to reach far more than the handful of nations and teams who can usually afford the cutting-edge technology. Essentially, Altias democratises the previously uber exclusive elite track cycling fraternity. . #branding #brandidentity #branddesign #visualidentity #graphicdesign #graphics #logo #illustration #typography #packagingdesign #photography #labeldesign #worldbranddesign #worldbranddesignsociety