. Brand Society brandsocietydesign - Brand Society Creates a Chocolate Block Worth Tackling . Cadbury Dairy Milk and the All Blacks share something rare: they're both wildly iconic brands that people naturally gather around. Fandom at its finest. For 2026, Mondelēz wanted to move beyond sponsorship to create a collaboration fans could truly engage with. Our role was to develop a packaging system that could bring this story to life while balancing two powerful brand equities: the unmistakable taste credentials of Cadbury Dairy Milk and the cultural impact of the All Blacks. . #branding #brandidentity #branddesign #visualidentity #graphicdesign #graphics #logo #illustration #typography #packagingdesign #photography #labeldesign #worldbranddesign #worldbranddesignsociety