The FTC just made dealership advertising a public reputation issue. The decision to publicly name 97 dealerships is the real headline. Regulators are moving from private warnings to public accountability. They know that in the digital age, a list of names can be more powerful than a fine. It lives forever online, shaping how customers see your store before they ever talk to a person. Customer expectations are set long before they enter the showroom. They are set by your VDP, your social media ads, and your search results. When a customer arrives expecting one thing and finds another, trust dies instantly. The dealerships that survive and thrive will be those that embrace transparency not as a compliance headache, but as a core operational principle. Is your advertising building trust or eroding it? Watch the full episode at the link in our bio.