California dealers, your EV sales conversation just changed.... again. The new $270M state rebate program is a direct replacement for the expired federal credit, and your team needs to master the details now. It's designed for a specific buyer and a specific vehicle price point. Here’s what your desk needs to know: Up to $3,500 for a new EV. Up to $1,750 for a used EV. Price cap is $50,000 for new, $25,000 for used. This isn't for high-end luxury models. The program is specifically designed to help first-time, more budget-conscious buyers make the switch. This changes the math for customers on the fence about affordability. It makes certain models on your lot immediately more attractive. How are you equipping your sales and F&I teams to leverage this today? Watch the full episode at the link in our bio.