A dealer in Missouri just bought the store where he started selling cars in 1994. It’s a great story, but the lesson is in what he did next.
He didn't start by chasing new sales fads or a magic marketing bullet.
His playbook for the first 90 days is a masterclass in operational priorities:
Expand the service department.
Add technicians and install more lifts.
Upgrade the facility, including adding A/C to the shop.
Increase used-vehicle inventory.
Bring more marketing efforts in-house.
Better working conditions attract and retain better techs.
More service capacity drives absorption.
A stronger core operation funds everything else.
Watch the full episode at the link in our bio.