Your dealership is already a brand. The only question is whether you define it, or let the market do it for you. Mazda just told its dealer network that their biggest challenge isn't product or price. It's the dealer's ability to define what the brand stands for in the community. This isn't just a Mazda issue. It's an every-dealer issue. Your brand gets defined in the moments between the big marketing pushes. Treating the customer experience as your primary branding tool is the most direct path to higher loyalty, better margins, and a stronger business. Which department in your store has the biggest impact on your brand today? Watch the full episode at the link in our bio.