Even when costs rise, people still organize their lives around their car. Gas prices are up. Travel costs are up. But Americans are still hitting the road. Even when affordability gets tight, driving remains the way people get to work, visit family, take trips, run errands, and keep life moving. The customer journey may get more cautious. The payment conversation may get harder. But the need is still there. And the dealers who understand that tension, cost pressure on one side and real-life mobility on the other, are going to be better equipped to meet customers where they actually are. Watch the full episode at the link in our bio.