ChatGPT could change how customers find their next car. For years, dealers and marketers have built around one basic idea: Win the search. But if more shoppers start asking ChatGPT or OpenAI-powered tools where to buy, what to compare, what is a fair price, or which dealer to trust, discovery starts to look very different. That means the fight is not just for clicks anymore. It is for context. Trust. Authority. And whether your store shows up when AI becomes the first stop in the buying journey. OpenAI may not replace search overnight. But it should absolutely change how dealers think about being found Watch the full episode at the link in our bio.