Dealer confidence is starting to come back, but let’s not confuse that with everything being easy.
There is still plenty of concern around the economy, affordability, and how long customers are taking to make decisions.
But at the same time, stores are still seeing demand.
Some are reporting strong grosses.
Some are seeing steady showroom traffic.
And customers are still showing up when the value is clear enough.
That’s the market right now.
Not perfect.
Not predictable.
But very much alive.
Watch the full episode at the link in our bio.