You don’t need to be “built for social” to start. In his ASOTU CON keynote, @Russflipswhips admits he used to think only certain people could win on social media. Then he watched salespeople of different ages, skill levels, and roles prove otherwise. The common thread wasn't polish. It was the willingness to pick up a phone, show their face, talk to the camera, and let customers get familiar with them before they ever walked into the store. Watch the full keynote at the link in our bio.