Some stores would hide a wrecked car. Russ hit record. In his ASOTU CON keynote, @russflipswhips shares how an $80,000 Lincoln got damaged before delivery, the original customer backed out, and the unit became even harder to move. So he made the story public. That transparency created attention, brought in a buyer from hours away, and helped the store move a vehicle most teams would have buried. Watch the full keynote at the link in our bio.