Nissan's new strategy is the latest signal of a major shift in automotive. For years, the game was dominated by a single question: How many units can we move? This led to deep incentives, bloated rental fleets, and a race to the bottom on price. It was a game that weakened brand image and hurt resale values for everyone involved. Dealers felt the pain on trade-ins and in their customers' perception of value. The pandemic broke the model. Now, smart OEMs are being forced to prioritize what really matters: brand health and pricing discipline. It's a move from chasing volume to building value. How is this shift showing up in your store? Watch the full episode at the link in our bio.