Toyota is investing billions in a business that has nothing to do with your showroom. Their joint venture with JOBY Aviation to build electric air taxis is a strategic move that every dealer principal needs to watch carefully. OEMs are looking for growth, and they're not limiting their search to the traditional franchise system. They are becoming mobility companies, and they are building logistics and manufacturing partnerships far outside the scope of automotive retail. What happens when your OEM's biggest future opportunities don't include you? Watch the full episode at the link in our bio.