Your OEM's national ad campaigns are creating local compliance headaches. @brianbenstock of Paragon Honda just highlighted a critical disconnect: manufacturer ads often showcase down payments, while dealers are left to explain the total cost to the customer. This gap isn't just confusing for customers. It's a compliance risk for you. With the FTC scrutinizing dealership practices, you can't afford for your pricing story to be inconsistent. Waiting for OEMs to change their advertising strategy isn't a viable plan. Clarity builds trust and reduces friction. How are you managing the gap between OEM ads and your dealership's pricing? Watch the full episode at the link in our bio.