Your next service tech is scrolling TikTok right now. But they're not going to find you if you're not there. @dealerplateguy, Director of Fixed Ops for Rohrman Automotive has largely eliminated his tech recruiting challenges using the platform. He's not dancing. He’s not pointing at text bubbles. He's showing the reality of the service department. This isn't complicated. You don't need a marketing agency to start. Showcase the team, the work, and the environment. No ad spend required. No viral trends. Just authentic content that shows a good technician why they should work for you instead of the shop down the street. Stop saying you can't find good people. Start showing good people why you're a great place to work. Watch the full episode at the link in our bio.