The lines between OEM and retailer are blurring. Stellantis just put two executives with deep retail and digital DNA in charge of Jeep and Ram. The factory is finally acknowledging that the brand isn't what they say it is. It's what the customer experiences at the dealership. Bringing in leaders like Matt Van Dyke and Brandon Cote is an acknowledgement that the most important work happens on your show floor and in your service lane, not in a corporate boardroom. Expect to see changes in everything from co-op programs to lead handling requirements. Expect a focus on metrics that dealers actually care about: turn, profitability, and market share. The old wall between manufacturer and dealer is coming down. The new model is integration. Watch the full episode at the link in our bio.