Ford's Q2 results are a flashing signal for the entire industry. Sales volume fell almost 10%, yet they raised their full-year profit outlook. They stated their focus is on profitable growth, not chasing every sale. For dealers, this changes the game. OEMs are choosing profit over volume. Dealers who align with this reality will win. Those stuck in the old 'volume is vanity' mindset will be squeezed. Is your dealership's strategy built for yesterday or tomorrow? Watch the full episode at the link in our bio.