The most valuable real estate in auto retail is no longer physical. Hertz's move to create a dedicated storefront on eBay for over 8,000 vehicles is a clear signal of a fundamental shift. Hertz controls the supply (their own rental fleet). They control the certification (Hertz Certified, 115-point inspection). Now, they are surgically placing that controlled asset into a massive, existing consumer marketplace. The competitive advantage is moving from dealership footprint to distribution access. It’s less about having a massive, expensive showroom on the highway and more about how effectively you can place your inventory into the digital ecosystems where your buyers already live, browse, and shop. The old motto was 'location, location, location'. The new motto is 'distribution, distribution, distribution'. For dealers, the question becomes: how are you building a distribution network, not just optimizing a sales funnel? Watch the full episode at the link in our bio.