Your dealership's marketing budget isn't the problem. The strategy is. For the first time, automotive advertising is projected to be less than 10% of total ad spend. The entire industry is pulling back from expensive, broad awareness campaigns. Why? Because the game has changed from persuasion to precision. Trying to out-shout your competition is a losing battle. The attention economy is just too expensive. The focus is no longer on renting attention from social media giants, but on owning your audience directly. This is a massive opportunity for operators who see the shift coming. Instead of pouring more money into diminishing returns, you can redirect resources to assets you control. How much of your audience do you truly own versus just rent? Watch the full episode at the link in our bio.