A lawsuit against Toyota in California is about to make your pricing conversations more complicated. Customers are suing for refunds on tariff-related price hikes. They feel they absorbed the costs on the way up, so they should get a refund on the way down. When a customer on your showroom floor asks if your price includes 'tariff costs,' what will your team say? Defending the OEM is a losing battle. Their pricing strategies are not your problem to solve. Your opportunity is to separate your dealership's value from the factory's sticker price. Is your sales team equipped to answer questions that have nothing to do with the car itself? Watch the full episode at the link in our bio.