Tesla's latest price move is your new pricing playbook. They didn't raise prices across the board. They increased them on higher trims, where buyers are less price-sensitive. This is a masterclass in surgical pricing that any dealer can apply. Stop thinking in terms of universal price adjustments on your service menu or in F&I. Isolate the products and services where demand is strongest and margins are highest. Probe for pricing power selectively. You might find you have more room to move than you think, without scaring away your base. Where is your pricing power strongest right now? Watch the full episode at the link in our bio.