Your sales team is fighting the wrong battle. The real fight isn't for more leads. It is for affordability. While your team is chasing new ups, the fundamental deal is getting harder to pencil. Monthly payments just crested $812. 31% of trades are buried in negative equity. Incentives are climbing just to keep metal moving. This isn't a demand problem. Customers want to buy. This is an access problem. They can't make the math work. Your best marketers can't fix a payment that's $200 too high. Your energy should be focused on deal construction, not just lead generation. How are you re-tooling your desk to win the affordability fight? Watch the full episode at the link in our bio.