Carvana built a test drive experience that feels less like an errand and more like something people might actually want to do. The new experience doesn't feel like novelty for novelty’s sake, but more so a reminder that car buying does not have to feel so flat. Customers remember how an experience makes them feel. Fun, curiosity, ease, confidence, all of that matters more than most stores probably want to admit. Your dealership does not need to become a playground. But it probably does need to become more memorable. Watch the full episode at the link in our bio.