Google and Meta love the auto industry for a pretty uncomfortable reason. Dealers pour money into acquisition, then accept low conversion rates, messy handoffs, and marketing teams that are usually stretched way too thin to make sense of it all. So the answer becomes more spend. If dealership marketing is going to carry this much of the customer journey, we have to stop treating it like a budget line and start treating it like an operating function. Read more of our thoughts from the @CarDealershipGuy podcast at the link in our bio.