The gap between good dealers and great ones is shrinking. For years, top-decile performance was solely the result of unique leadership, instinct, and operational discipline. Traits that were hard to replicate. That era is ending. Steve Greenfield is taking the stage at ASOTU CON to discuss a fundamental industry shift: the standardization of excellence. AI is making the processes and decision-making models of the top 10% of dealers accessible to the other 90%. When best-in-class operational strategy becomes a commodity, 'average' is no longer a safe place to be. What worked yesterday becomes table stakes tomorrow. The new competitive advantage won't be having a better process, but how quickly you can adapt and execute when everyone has access to the same playbook. If elite performance becomes repeatable, how will you redefine what it means to be a top dealer? Watch the full episode (and get tickets to ASOTU CON) at the link in our bio.