Your data is trying to tell you something. With Cox Automotive Inc. acquiring Fullpath, the conversation about 'connected data' is back. But you don't need to wait for a massive platform acquisition to take action. Ask your team three questions this week: 1. If a customer who bought from us 3 years ago lands on our website today, does our marketing know they are a past customer? 2. Can we see a customer's service history and their sales history in a single, unified view, without logging into two different systems? 3. Can our marketing system automatically stop showing paid search ads for 'new Ford F-150' to someone who just bought one from us yesterday? Start by mapping the gaps, then find the solutions. What's the biggest data disconnect in your store? Watch the full episode at the link in our bio.