Your customer just did the math on a $4 gallon of gas. Your dealership needs to do the same. When the cost to drive across town is a real line item, people stop 'just browsing.' Every trip has a purpose. Every visit is pre-qualified by the customer themselves. They've decided the drive is worth it *before* they ever leave the house. This means the most important part of the sale happens on their screen, not on your lot: - Provide detailed, honest vehicle walkarounds in video form. - Make your VDPs answer every question so there are no surprises. - Offer transparent, upfront communication on pricing and availability. Make the decision to visit you an easy one. Is your online presence strong enough to make someone burn a quarter tank of gas? Watch the full episode at the link in our bio.