Your sales team doesn't know how to sell sedans anymore. For a decade, the play was simple: bigger is better. Crossovers and trucks owned the floor and the conversation. That era is ending. Affordability is now the primary driver. Rising interest rates and sustained gas prices mean buyers are doing the math on total cost of ownership before they ever walk in. The sedan is the answer to that math. If your team is still running the old playbook, you're leaving deals on the table. It's time to retrain. - Focus on lower payments, better MPG, and lower insurance costs. - Are your ads still just pushing F-150s and Tahoes? Feature sedans in your top-of-funnel content. - Don't just stock entry-level models. Value-packed trims of Accord, Camry, and K5 are seeing huge demand. How are you preparing your team for this shift? Watch the full episode at the link in our bio.