Your dealership's advertising just got a new referee. The FTC is deputizing dealers to report competitors for non-compliant advertising, specifically around pricing and doc fees. This means your market can now help enforce the rules. It's time for a quick compliance audit. Review your advertising against these three core requirements: 1. The total vehicle price, including all non-government fees like doc fees, must be clearly stated. 2. This total price must be more prominent than the MSRP on all creative. 3. This standard applies everywhere: digital ads, VDPs, TV, radio, and even in-store displays. The goal is to level the playing field. To ensure the price a customer sees is the price they can actually pay. When pricing is transparent across the market, the dealership that provides the best experience wins. What's the single biggest hurdle your store faces in implementing this across all channels? Watch the full episode at the link in our bio.