Breaking: Cox Automotive Inc. has signed a definitive agreement to acquire Fullpath, one of automotive retail’s most advanced AI-powered customer data and marketing automation platforms. According to the release, the acquisition would bring Fullpath’s customer data platform, marketing automation, and AI capabilities into the Cox Automotive ecosystem, adding to a portfolio that already includes VinSolutions by Cox Automotive, Dealer.com, Autotrader US, and Kelley Blue Book. The stated aim is clear: give dealers a more unified platform to connect data, automate marketing, and deliver more personalized customer experiences at scale. The transaction is expected to close within 30 days, pending regulatory approval. The bigger story here is what this signals about where retail automotive is headed. This is another strong indication that AI, identity resolution, attribution, and always-on marketing infrastructure are becoming core competitive territory, not adjacent tools. And with Cox A...