Your next EV buyer is at the Hertz counter. As gas prices climb, EV rental demand is surging. Turo saw a 47% spike. Hertz is up 25%. But new EV sales are down. This isn't a contradiction. It's a map for how to reach the EV-curious customer. High fuel costs create a trigger, but not for a $60,000 commitment. It triggers a low-risk trial. They aren't sold on the EV lifestyle. They're just trying to avoid pain at the pump for a week. This first experience is happening outside your four walls. You can't influence the conversation if you aren't there when it starts. How are you getting in front of customers before they're officially 'in the market'? Watch the full episode at the link in our bio.