Your easiest service work is walking out the door.
Dealership service transactions dropped 13% last year, and quick lubes are picking up the slack.
They aren't winning with better technicians or fancier facilities.
They are winning on price.
Specifically, on the routine maintenance that starts a customer relationship. Once a customer leaves for a cheap oil change, they rarely come back for the high-margin work.
How are you defending your front line?
Watch the full episode at the link in our bio.