Everyone is focused on the wrong part of the EV price war. Dealer principals look at the Chinese market and say, 'Those cars aren't sold here. We're fine.' This misses the point completely. The critical issue is not whether a BYD Seagull lands on your competitor's lot tomorrow. It is that millions of your potential customers now know that a $12,000 EV is possible. While we are focused on quarterly sales targets and OEM incentives, a global re-anchoring of price and value is happening in plain sight. This is not a product problem for your OEM to solve. It is a perception problem you have to confront on your showroom floor. Are you selling cars, or are you defending a price point the rest of the world is proving obsolete? Watch the full episode at the link in our bio.