Your dealership car wash is a missed opportunity. Most dealers see it as a cost center, a bottleneck, or a necessary evil to keep customers happy. Buc-ee's, the Texas travel center, sees it as a tourist attraction. They built the world's longest car wash, not just for cleaning cars, but for creating an experience people talk about. Stop thinking about it as a utility. Start thinking about it as an experience. The Buc-ee's lesson is about turning a mundane task into a memorable moment. What is one part of your service experience you could make 10% more memorable? Watch the full episode at the link in our bio.