The rules of vehicle depreciation are breaking. We are in a market where certain used vehicles are worth more than new ones. The Toyota RAV4 Hybrid is the poster child, with some used models selling above original MSRP. For decades, depreciation was a predictable force. That predictability is gone, replaced by volatility. Dealerships that still run on decade-old-assumptions about used car value will be left behind. Your ability to source inventory and price it dynamically is now a primary competitive advantage. Static, book-based pricing is a liability. The future of profitable used car operations is in real-time data and the courage to act on it. Watch the full episode at the link in our bio.