The Federal Trade Commission's crackdown on deceptive pricing could be viewed as a regulatory burden. The reality is it actually presents a massive advantage for honest operators. At the 2026 Auto Forum New York, former NADA Chairman Tom Castriota explained that enforcing clear, inclusive pricing eliminates the ambiguity that allows bad actors to undercut the market with hidden addendum stickers. For dealership operators, this regulatory shift levels the playing field. Instead of losing leads to artificially deflated competitor prices, your marketing team can now compete strictly on true value, customer experience, and transparent pricing. Auditing your advertising compliance today is an opportunity to build immediate trust with consumers who are exhausted by deceptive sales tactics. Watch more AFNY coverage at the link in our bio.