Pulling off the largest automotive event in the country requires massive logistics, but the real magic happens when the crowds show up. Behind the scenes at the 2026 New York Auto Show, GNYADA President Mark Schienberg revealed a staggering data point: 40 percent of auto show attendees are actively in the buying funnel, yet show organizers purposefully ban salespeople from the floor. Modern consumers want to gather information, touch the materials, and build excitement on their own terms before ever discussing monthly payments. See more interviews from NYC at the link in our bio.