Are you treating your service drive like a customer acquisition channel? At the 2026 Auto Forum New York, JD Power's Stewart Stropp explored a staggering metric: one in four customers get their vehicle serviced somewhere other than their selling dealer within the first three years. The bright side: you may have a massive, untapped conquest opportunity walking through your doors every day. Instead of giving these "orphan" customers baseline treatment, dealers must weaponize their service lane. By treating off-brand license plate frames as VIP acquisition targets, you can dramatically lower your overall customer acquisition cost and fuel your future sales pipeline directly from the service bay. Watch full episodes from Auto Forum New York at the link in our bio.