The automotive industry has evolved far beyond the wild west days of bait-and-switch. Looming FTC regulations highlight a crucial reality: modern survival depends entirely on transparency. At the 2026 Auto Forum New York, Senator @BernieMorenoforohio broke down why the industry must proactively weed out its remaining bad actors before sweeping government mandates do it for them. Dealers: if your marketing relies on burying the actual price behind impossible qualifications, you are actively destroying buyer relationships the moment they see a competitor's honest ad. To protect your bottom line, audit your advertising compliance today and recognize that your new competitive advantage is elite, transparent client service rather than deceptive pricing. Watch full episodes from the 2026 Auto Forum New York at the link in our bio.