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What's your go-to minivan? Before you answer, consider that Chrysler just refreshed the Pacifica but *removed* the plug-in hybrid option. Everyone is talking about the explosion of new models, EVs, and hybrids as a good thing. A sign of innovation. It might be a tax on your sales process. The common wisdom is that more choice is better for the customer. The reality is, it often leads to paralysis. Adding choices is not the same as creating desire. The winning dealers won't be the ones who have one of everything. They'll be the ones with a ruthless focus on the products that matter for their specific market and a team that can explain *why* it matters with conviction. Stop celebrating variety. Start curating with clarity. Which models in your inventory are just adding complexity instead of driving sales? Watch the full episode at the link in our bio.
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