Your best technician recruiting tool isn't a signing bonus. It's a story. We spend so much time talking about pay, benefits, and hours - but we may be missing the point. @LizaBorches of @cartermyersautomotive shared a story that every fixed ops director needs to hear. A dealership partners with a local school to fix up a donated car. They give it to a family in need. A technician who worked on it sees the parent start crying. They say, "Now my kid can get to practice after school." The technician's takeaway: "I had no idea the impact we have on people's lives." That's it. That's the feeling you can't buy. Stop selling careers. Start showing impact. What are you doing to show your team their work matters?