The biggest threat to dealers isn't a new EV brand. It’s the rising expectation of a direct-to-consumer experience. One that feels seamless, personal, and easy. When a customer’s experience with service feels terrible, they start looking for alternatives. As @lizaborches of @cartermyersautomotive said, if they don't see the value in dealers being part of the process, we won't be here one day. Lower-cost global entrants and DTC models are forcing the issue. They compete on price and convenience. But they have a massive weakness: they lack a human connection to the community. They don't have service centers run by people you know. They can't build relationships in the same neighborhoods. That is the dealer's moat. Proximity is our strategic high ground. It's time we started acting like it. Watch the full episode at the link in our bio.