Speed is the new global auto strategy. Chinese automakers like BYD are expanding into markets like Mexico with a scale-first approach. They enter fast, price aggressively, and aim for immediate volume. It’s a powerful way to grab attention and initial market share. Consumer interest is high. But the system behind the product is lagging. After sales support, parts distribution, and technician training are not keeping pace with sales. This creates a major friction point for dealers and, more importantly, for customers. Speed wins the first sale. Infrastructure earns the second, third, and the service RO that follows. The lesson from Mexico is not that these brands are failing. It’s a preview of a new market dynamic. As these automakers look at the U.S. and Canada, dealers here will face the same tension: the excitement of a new product versus the operational reality of supporting it. Watch the full episode at the link in our bio.