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The National Retail Federation is forecasting retail sales growth of 4.4% in 2026, which would push total sales to about $5.6 trillion and put the year ahead of the 10-year average. On paper, that is a strong number. Underneath it, the picture is more uneven. NRF says higher-income households are expected to drive most of that growth, while lower-income consumers continue to feel pressure from inflation and a softer labor market. Tax refunds may give spending a lift in the first half, and inflation is expected to ease later in the year. So yes, the economy may be growing. That does not mean it feels the same to everyone. Watch the full episode at the link in our bio.
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