The race for AI is distracting dealers from their most valuable asset. But as @BrianBenstock reminded us, the answers we're looking for are often in the mirror. For dealerships, that mirror is your DMS. For years, dealers have been collecting a treasure trove of information: Service records. Customer history. Buying patterns. Relationship data. This is the fuel that will power the next generation of dealership operations. An AI tool without your historical data is just an empty engine. The dealerships that win won't be the ones with the newest tech. They will be the ones that best understand the customers they've already spent years earning. Watch the full episode at the link in our bio.