Sony and Honda’s Afeela project was supposed to feel like the future.
Now the first two North American models are gone.
Sony Honda Mobility is canceling the Afeela 1 sedan and its planned crossover follow-up, even with production already underway in Ohio.
Honda says the business assumptions behind the joint venture were “fundamentally altered” by slower EV demand, tariffs, weak traction in Asia, and a much bigger corporate pullback.
When a Sony-Honda partnership with real money, real production, and real ambition hits pause, the market pays attention.
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