The auto industry's traditional "tough it out" culture is silently eroding our workforce. At the 2026 Auto Forum New York, Allan Cooper shared his personal battle with depression and the dangerous reality of hiding behind a resilient facade. Dealers: ignoring mental health is a massive liability to your employee retention and culture. If your top performers are struggling in silence because they fear professional judgment, you will eventually lose them to burnout. Building a highly profitable store requires building a culture where team members have the psychological safety to speak up, get help, and sustain long-term careers without sacrificing their well-being. Watch more Auto Forum interviews at the link in our bio.