Screen time can't replicate the physical thrill of sitting behind the wheel. At the 2026 Auto Forum New York, President of Greater New York Automobile Dealers Association President Mark Schienberg explained why experiential automotive events are experiencing a massive rebound as manufacturers realize the limitations of an exclusively digital strategy. For dealers, remember that physical, experiential marketing remains irreplaceable. While your digital funnel is critical for driving leads, your showroom must function as a pressure-free environment where buyers can physically interact with the product and build emotional excitement. If your sales floor feels more like a high-pressure closing room than an experience center, you are missing out on the absolute easiest way to close a deal: letting the customer fall in love with the car first. Watch full episodes from the Auto Forum at the link in our bio.