Your dealership's best stories are dying on the vine. You sponsor the Little League team, donate backpacks, and fund the new hospital wing. Your community impact is real. But a comment on a recent post called this "disinformation." That stings. It also proves our story isn't being told by us. It's being defined for us, and not in a good way. Perception is reality. If the community doesn't see your good work, or worse, views it with suspicion, it doesn't count. Let's fix that this week. This is not a heavy-lift marketing campaign. It's a simple, repeatable process. Here’s a 3-step plan for your GM or Marketing Director: * Find one specific story of impact, not just a dollar amount. A person, a family, a tangible result. * Capture it authentically. An iPhone video with a team member sharing the story is better than a polished press release. * Post it with a personal note from you or the team member. No corporate speak. Just a real story from a real person. Stop letting others...