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Your sales team is selling the wrong EV story. They're hearing the headlines. 800-mile range. Five-minute charging. It sounds impressive, but it’s a distraction. That technology is a decade away from being on your lot at a price anyone can afford. The most important job right now is to ground customers in reality. Today’s EVs are more than capable for 95% of daily driving needs. The conversation shouldn't be about a theoretical cross-country trip. It should be about the 40 miles they drive every day. Your team's job is to build trust by solving the customer's actual transportation problems today, not their imagined problems of tomorrow. How are you equipping your team to sell what's on the lot? Watch the full episode at the link in our bio.
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